Manage all activity throughout the product life cycle, including market research, forecasting, product positioning, pricing, customer support, sales training and development, KOL development, and promotions-collateral materials, sales materials, etc
Developing business plans & market strategies for the products
· Defining the product vision and working closely with sales to deliver winning product
· Working with sales to ensure revenue and customer satisfaction
· Ensuring that the product and marketing efforts support the company’s overall strategy and goals
· Develop the core positioning and massaging for the product
· Provide direction , motivation &training to field sales team for ensuring optimum performance
· Ensuring marketing strategy implementation through sales force
· Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products
· Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally
Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan
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